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January 17, 2008

Bad Car-ma

Would you get mad at your spouse if they got a skin blemish? Of course you wouldn't.

And only a real jerk would dump their spouse because they got cancer. (And yes, I'm looking at you, Newt Gingrich.)

Well, I'm not married to her, but my sleek, gray Mercury is starting to show her age.

No, not crow's feet or liver spots --- it's the dreaded tinworm. I noticed a little paint blister on the driver's side front fender at Christmastime and decided I'd better investigate. What looked like a tiny spot of surface rust apparently goes straight through the other side.

. . .

I applied some emergency salve to soothe the lesions (a little rustproofing and some primer) but surgery is going to be necessary in the spring.

And this, friends, is what happens when you live in a state that dumps tons of salt on the roads every time a single flake lets fly. Do you know that in some northern climes and parts of Canada they limit the amount of salt on the roads? 'Struth. They actually learn to drive in the snow, and use sand and cinders to improve traction.

Besides rusting cars, salt also helps to ruin pavement. I know it's hard to feel any sympathy for PennDOT, but look at it from their point of view: We cry and moan if there's 1/16th of an inch of snow on the ground, so they dump a truckload of salt. That pokes a hole through their budget.

(PennDOT spends $179 million per year for winter maintenance, and that's not counting all of the townships, boroughs, cities and counties that maintain their own roads.)

Of course, the melted snow and salt runs down into the cracks in the pavement, where the water eventually freezes and causes the pavement to buckle. And then we drive to a state where they don't salt roads in the wintertime, and we complain because their roads are so much nicer (and their taxes are lower) than Pennsylvania's.

That's leaving aside the public health impact of all that salt, which (according to a 2005 report in the Proceedings of the National Academies of Science) has helped lead to an increase in hypertension and high blood pressure. It leeches into the groundwater and finds its way into crops, you see.

And if you're a hunter, you might be interested to know that road salt makes deer, bears and other animals sick. Basically, they consume so much salt they get drunk.

I'm just sayin' that perhaps we don't need so much salt on the roads, that's all.

. . .

Anyway, at about the time I was picking rusty scabs off of my car, it turns out that the guy I bought her from is leaving the new-car business. Community Motors in Canonsburg was the last remaining dealer that only handled Mercury vehicles. Every other Mercury dealer handles at least one other Ford Motor Company product, usually Lincolns.

In December, according to Automotive News and the Observer-Reporter, "Mercury Joe" Mastrangioli voluntarily returned the dealership's Mercury franchise.

Some pundits are calling this evidence that Ford plans to discontinue the Mercury brand altogether. Well, maybe, but Mercury's the only line of vehicles Ford makes that's attracting young women into showrooms.

I tend to think Community Motors was a special case. Community Motors was the last of a breed in more ways than one. The showroom held a grand total of two cars; when I bought my car, Mastrangioli's wife wrote up the paperwork by hand, with carbon paper. Mastrangioli's 92-year-old mother worked in the office until recently. They almost got wiped out by a flood in 2004, and recovered.

Mastrangioli notes that the 57-year-old dealership, like all small, family-owned new car dealerships, was under pressure to sell or consolidate with a bigger firm.

. . .

Car companies don't want to deal with neighborhood stores that sell only a few dozen cars a month --- they want "superstores" like Cochran or Kenny Ross, preferably with multiple locations. Even the independent, mid-sized dealerships on the way out.

Competition from bigger dealerships, combined with slow new-car sales, led Mastrangioli to give up his franchise.

(By the way: A reliable source tells me that the Ford agency in Monongahela --- larger than Community Motors, but about the same age --- might give up the new car business soon, too. You read it here, first.)

Community Motors will stay in business selling used cars and doing repairs, which is probably more profitable than selling new cars anyway. If you have a car and you live around Canonsburg, I wouldn't hesitate to recommend them.

. . .

Incidentally, a couple of years ago, I wanted to do a story on "Mercury Joe," since he was the sole Mercury-only dealer in the world. None of the car-collector magazines were interested, and neither was One of America's Great Newspapers.

Of course, when Mastrangioli dropped the franchise, then he became news. Honestly, I still don't understand journalism.

. . .

I'll probably check Community Motors when it comes time to retire this beast, which I hope doesn't come right away. When I get the fender fixed, maybe I'll seize the opportunity to have the whole car painted. I did that with my '89 Mercury --- $300 at Earl Scheib under the McKeesport-Duquesne Bridge, and it looked like a new car.

Well, until some drunken idiot hit me head-on a week later.

Remember, Earl Scheib will paint any car for $99.95. Sometimes they even remember to roll up the windows. No, they did a good job for me, but that store has since closed. Maybe I'll see if Mercury Joe will paint cars, too.

. . .

Which reminds me --- my AAA membership is expiring, and I'm not in the mood to throw another $60 at them. Has anyone tried the "Better World Club," which advertises on "Car Talk"?

They promote themselves as an "environmentally friendly" alternative to AAA --- the big auto club has a history of lobbying against things like public transportation and pollution controls.

To be honest, I'm not exactly "Mr. Environment," but AAA's track record, combined with the cost of their memberships and the desire to support an underdog makes me wonder if I should take a flyer on Better World; they claim to deal with all of the same repair shops and towing places that AAA uses.

Unfortunately, they won't come out and fix rust. Then again, neither will AAA --- or "Mercury Joe" Mastrangioli, for that matter.

Hey, there's a thought. Maybe he should start an auto club. I'd join, wouldn't you?

Posted at 10:07 pm by Jason Togyer
Filed Under: The Blacktop Jungle | three comments | Link To This Entry

January 16, 2008

From Irreverence to Irrelevance

(Third of three articles about McKeesport's two radio stations. Part 1 was about WEDO, and Part 2 covered the early days of WMCK/WIXZ.)

A generation of McKeesporters who came of age in the late 1960s fondly remember McKeesport's WIXZ (1360) as the fun, free-wheeling, slightly scruffier pop-music alternative to Pittsburgh's KQV (1410).

But around the country --- at least in radio circles --- WIXZ is remembered as the station that fired Rush Limbaugh from his first radio job.

That's right. The voice of the conservative revolution of the 1990s and the man who helped save AM talk radio couldn't hold a gig in McKeesport.

. . .

For about 18 months during WIXZ's brief but memorable existence as one of Pittsburgh's top radio stations, Rush "Rusty" Limbaugh III hosted WIXZ's morning show. He was 20 --- not yet old enough to legally drink in Pennsylvania.

Limbaugh was fresh out of tiny Cape Girardeau, Mo., where during high school he DJ'ed at KGMO radio. (His father owned part of the station.)

He had just dropped out of South Eastern Missouri University and was casting about for something to do when a disc jockey friend called from Pittsburgh. WIXZ was hiring. Was Limbaugh interested?

Was he kidding? Limbaugh accepted immediately, packed his things into his blue, 1969 Pontiac LeMans, and drove to McKeesport in February.

. . .

Limbaugh biographer Paul D. Colford is blunt about WIXZ's status. He calls it "a revolving door of talent." No doubt the famously low pay in small-market radio didn't entice many people to hang around.

The surroundings couldn't have helped, either. In approximately 1970, WIXZ moved from the Elks Temple (it later burned in McKeesport's so-called "Famous fire" of 1976) to an office building at the corner of Long Run Road and Walnut Street.

The nearest neighbors were the coal-tailings pile of the old Hubbard Mine, the Zayre Department Store in Olympia Shopping Center, and Winky's, across the street. When steam from the PB&S Chemical Co. plant didn't obscure the view, you could make out the four radio towers across the river in Lincoln Borough.

It wasn't exactly the "showcase studio" used by Pittsburgh's biggest and most successful music station, KQV (1410), and its sister station, WDVE-FM (102.5). Nor did WIXZ's owners, the Westchester Corp., have the resources of KQV's parent company, ABC.

. . .

Nevertheless, WIXZ gave KQV a good run for its money. It had Terry Lee Trunzo, nightclub operator, concert organizer, inveterate self-promoter and de facto leader of the Mon Valley's teen scene. It had a lock on local high school sports coverage. It had a free-wheeling, boisterous sound, and was small enough to move quickly and outflank KQV.

And for a while, it had Limbaugh (using the air name "Jeff Christie") in morning drive, who delighted in saying outrageous things and pulling outrageous stunts. A tape exists, for example. of Limbaugh calling Duquesne Light and asking the operator how much it would cost to run service to his backyard.

He wants to add a few lights, he says. When the operator inquires how many, Limbaugh innocently explains that he had just moved to McKeesport from down South, and he wants to be able to get a suntan outside in the winter. The operator solemnly calculates the monthly electric bill --- hundreds of dollars --- while Limbaugh plays along, deadpan.

According to Colford's 1993 book, The Rush Limbaugh Story, WIXZ had a "traffic 'copter" for a few months --- the imaginary invention of Limbaugh and Penn State McKeesport student Rick Toretti, an intern in the WIXZ newsroom. The roar of the motor was a sound-effects record, and when they tired of the joke, they "crashed" the helicopter with a horrific on-air cacophony.

. . .

Limbaugh was already pushing 300 pounds, and already developing his conservative views, according to Colford. But neither his appearance or his politics got him canned. Instead, he couldn't get along with the program director; the final straw came when Limbaugh was ordered to stop playing the Rolling Stones' "Under My Thumb" so often.

"I loved the song, and I violated the music rotation by playing it every day," Limbaugh remembered years later. KQV snapped him up. He wound up replacing KQV evening disc jockey Jim Quinn, who became a conservative talk show host of his own renown a quarter-century later.

In the end, it wasn't the constant changes in DJs that killed WIXZ. It was the arrival of a new Top 40 competitor determined to dethrone KQV. Cecil "Cec" Heftel, a politician and radio programmer from Hawaii, purchased Pittsburgh's somnolent WJAS (1320) and turned it into WKTQ, or "13Q," an even faster-paced music station.

. . .

WIXZ still had its lousy 1,000-watt nighttime signal, which limited its reach to McKeesport and vicinity between sunset and sunrise. The arrival of a better-funded station with a more powerful, Pittsburgh-based signal on "13Q" squeezed WIXZ out of competition.

WIXZ added more oldies to attract more adult listeners; when that didn't work, it dumped rock music altogether and in March 1974 became a "beautiful music" station.

It had a new owner, too --- Tony Renda, an Indiana County native and ex-Marine who parlayed a job as a salesman for Pittsburgh's WIIC-TV (11) into partial ownership of a radio station in East Liverpool, Ohio.

. . .

In 1976, Renda relocated the station from Long Run Road to the corner of Fifth Avenue and Route 30 in East McKeesport, to get it as close as possible to the Parkway East, and Pittsburgh.

(At the time, FCC rules required that radio studios be located in the cities to which the stations were licensed, and East McKeesport wouldn't have qualified for WIXZ. According to rumors --- if they're true, the statute of limitations has long since expired --- a crafty attorney fooled Washington by moving one comma on the paperwork, changing the station's address from "500 Lincoln Highway, East McKeesport" to "500 Lincoln Highway East, McKeesport.")

For a while, starting in the late 1970s and early '80s, WIXZ aired country music. (Billboards reading "CHEW WIXZ 1360" proliferated.) Bob Prince hosted a talk show after being fired from Pirates broadcasts; horror-movie host and WIIC weatherman "Chilly Billy" Cardille had one as well.

On weekends, part-time DJs took to the air to play polkas and 1950s and '60s oldies, including many of the same "Pittsburgh dusties" that Terry Lee had spun as current records.

. . .

But the station's biggest franchise remained high school sports --- especially football. A "game of the week" on Friday nights, combined with hookups to every gridiron contest of interest around the Mon Valley, made WIXZ the dominant local sports authority. When NASCAR became more popular, live coverage of auto racing arrived at WIXZ.

Renda sold the station to one of his salesmen, Alan Serena, when he got the chance to purchase WJAS and WSHH-FM (99.7), then repurchased it a few years later when changes to FCC rules allowed the same person to own more than one AM station in the same market.

But as music listeners sought the clearer sound of FM, WIXZ's country programming faded. The arrival of two new FM country music stations in Pittsburgh in 1994 nailed the coffin tight; in March 1995, WIXZ became "Prime Sports Radio" 1360, carrying syndicated and local sports talk shows, including one hosted by Post-Gazette sports columnist Bruce Keidan. (The weekend polka and oldies shows remained.)

. . .

But the McKeesport connection was growing more tenuous. A new tower within the city of Pittsburgh gave the station's 5,000-watt daytime signal better coverage of the Golden Triangle. (FCC rules forced the nighttime, 1,000-watt signal to remain in Lincoln Borough.)

In 1996, WIXZ's studios moved to Green Tree along with WJAS and WSHH, and the East McKeesport building was torn down two years later for construction of a new Eckerd drug store.

The sports format remained in place for less than two years, when 1360 got squeezed out again by the big guys. Ironically enough, ABC was involved --- the arrival of the company's ESPN all-sports radio format on Pittsburgh's former WTAE (1250) spelled the end for what was then billed as "SportsRadio 1360."

WIXZ picked up several talk shows from WTAE, and grabbed the "WPTT" call letters recently abandoned by TV channel 22, formerly based in Monroeville.

. . .

About the only link to "the old days" is George Almasi's Polka Revue, which still airs Sunday mornings on 1360, strangely sandwiched between syndicated talk-show hosts George Noory and Mike Gallagher.

You can still hear high school football on 1360, but it isn't produced by the station any more. It comes from MSA Sports, a regional network funded by Pittsburgh's Management Science Associates Inc.

Only the once-hourly station ID --- "WPTT, McKeesport-Pittsburgh" --- hints of 1360's heritage as WMCK.

A diminishing number of people hear it; still hampered by that lousy nighttime signal, and somewhat neglected as the poor cousin of Renda's more popular Pittsburgh stations, WPTT is among the market's lowest-rated outlets. In the ratings that came out this week, 1360 managed only 0.8 percent of the listening audience.

. . .

Some day, the sole remaining McKeesport connection might be gone. Renda Broadcasting recently asked the FCC for permission to change WPTT's city of license from "McKeesport" to "Mount Lebanon," and to swap its 1360 frequency with an AM station on 910 in Apollo, Westmoreland County.

The deal hasn't yet been completed. If it is, it will leave WEDO (810) as McKeesport's only radio voice, and a part-time one at that.

As for Renda's company, which began in McKeesport at 1360, it now encompasses 25 radio stations stretching from Florida to Oklahoma; founder Tony Renda has collected a slew of accolades, including "Entrepreneur of the Year" awards from Pitt's business school and the financial accounting firm Ernst & Young. Last year, Pittsburgh broadcasters honored him with a "lifetime achievement award." (From tiny acorns, etc.)

For now, you can still see the red, blinking beacons of the old WMCK/WIXZ towers every night from the parking lot of Olympia Shopping Center.

And maybe somewhere out in the ether, thousands of light-years away, they're still hearing commercials for Cox's and Eger Ford, Terry Lee's "Music for Young Lovers," "Jeff Christie," "The Gunner" and hundreds of Mon-Yough high school football games.

And if a little green man ever lands his flying saucer on Walnut Street and says, "I'm a WIXZ Pixie!" ... well, don't say I didn't warn you.

. . .

Acknowledgements: In addition to my own research, I'm deeply indebted to three web publishers:

  • Dick Ruby's "World of Radio" website helped me track down a number of dates in WIXZ history. Unfortunately, it's now defunct, but you can see what it used to look like at Internet Archive.


  • Jeff Roteman has exhaustively chronicled Pittsburgh radio of the 1960s and '70s, with particular emphasis on KQV and WTAE, at his Radioville website.


  • Last but not least, Randy McDaniels has collected many photos, recordings and items of memorabilia at his WIXZ Memories website.


And, Pittsburghers interested in radio and TV nostalgia should make sure to check out the aptly-named Pittsburgh Radio Nostalgia message board.

Thank you all --- your corrections and comments are welcome.

Posted at 12:00 am by Jason Togyer
Filed Under: History, Local Businesses, Mon Valley Miscellany | eight comments | Link To This Entry

January 15, 2008

Mighty 1360

(Part two of a three-part series about McKeesport's radio stations.)

It sure wasn't "Camelot." Not with its bargain-basement studios and miserably low pay.

But for "one, brief shining moment," McKeesport's other radio station was one of the top-rated in the Pittsburgh region.

These days, the "Mighty 1360" barely acknowledges Our Fair City at all, except for the FCC-required "legal ID" at the beginning of each hour: "WPTT, McKeesport-Pittsburgh."

. . .

It wasn't always that way. As the FCC prepared to lift its wartime ban on new radio station licenses, two competing McKeesport factions applied for allocations.

The effort to get the 1360 kHz allocation was led by one of the city's greatest boosters, Robert M. "Mr. Robert" Cox, owner of Cox's Department Stores. With a group of other prominent local businessmen, including real-estate agent William Buck, grocer James Balsamo and Ken Paxton of the G.C. Murphy Co., Cox formed the Mon-Yough Broadcasting Co. in 1945, and a year or two later, the company was granted a license for "WMCK" --- the call letters were short, of course, for "McKeesport."

Few people in those days owned an FM radio; the FM band was then a wasteland of elevator and background music. The FCC, which was trying to encourage development of FM, asked WMCK to take a license for 104.9 mHz FM as well.

. . .

WMCK's main AM frequency was granted a license for 5,000 watts of daytime power --- enough to cover most of Western Pennsylvania. But because the station had to share 1360 with other stations at night, and because AM signals bounce around the atmosphere, WMCK would have to reduce its power to 1,000 watts at sunset and make its signal "directional" so that it wouldn't travel so far.

That directional signal would play havoc with future attempts to expand 1360's audience. But in 1947, when McKeesport's population topped 50,000 and TV hadn't yet arrived in Pittsburgh, the lack of a big nighttime signal wasn't a problem.

To pull the signal in at night, four towers were erected in Lincoln Borough, near the Lincoln School. One was slightly taller; that tower held the antenna of WMCK-FM until the late 1950s, when Mon-Yough Broadcasting decided the 104.9 license was a waste of money and gave it back to the FCC.

The studios were located in the Elks Temple on Market Street in McKeesport, and WMCK went on the air with a mix of "good music" (mostly pop standards) and local sports broadcasts.

In the 1960s, as a sop to the teen audience, a young disc jockey named Terry Lee Trunzo was hired for the overnight shift to play rock 'n roll. He'd soon become the face of the teen music scene for most of the Mon Valley.

. . .

For a brief period of time around 1965, Mon-Yough Broadcasting changed 1360's format to all "beautiful music" under the call letters "WPQR" (for "Western Pennsylvania's Quality Radio"), but the slogan wasn't fooling anyone --- 1360 was a McKeesport station, especially after local sunset, and the call letters eventually reverted to WMCK.

By the late 1960s, "Mr. Robert" and the other investors were looking to get out of Mon-Yough Broadcasting; either they were tiring of the radio station, or they needed to focus their attention on their businesses. Cox's, for instance, was rapidly growing and now had outlets in North Huntingdon, Monroeville, Washington and Charleroi.

According to legend, Cox made at least one attempt to sell WMCK to Trunzo. Whatever the truth, the station was sold in 1969 to a Cleveland company called Westchester Corp.

And that's where the story gets interesting.

. . .

Westchester was created in 1964 by Bob Weiss, Norman Wain and Joe Zingale, three salesmen from Cleveland's big pop music station, WHK, who quit their jobs to purchase a station in Westchester County, New York. A year later, they purchased Cleveland's WDOK (1260) and changed the call letters to "WIXY," pronounced "Wick-Zee."

They copied the successful Top 40 rock format at WHK, but cut back on DJ talk and commercial interruptions. A series of promotional coups --- like sponsoring the Beatles' visit to Cleveland in 1966 --- soon made WIXY a force to be reckoned with.

Wain and Weiss were well-qualified to shake up stagnant 1360 in McKeesport, and they did. In January 1969, they lured away the sales manager of Pittsburgh's Number 1 hit music station, KQV (1410), and after a month of planning, the new sound of the old WMCK was ready.

. . .

WIXZ hit the air on Feb. 27, 1969, and at first, McKeesport didn't know what to make of it. As the last strains of "Houston" by Dean Martin faded away on 1360, on came the sound of clattering machinery. It was the recorded sound of a computer sorting punchcards.

"I am Segue, your computerized disc jockey," droned a robotic voice. "This is the new 'Wick-zee' 1360, WIXZ McKeesport. You are listening to the sound of automated radio. I am the world's only perfect radio announcer ... I have no moving parts. I can never make a mistake. I have taken over your radio dial at 1360." (Hear it at Jeff Roteman's KQV website.)

And on came "Papa Oom Mow Mow" by The Rivingtons. Hour after hour, it continued. "Segue the Computer" would announce a "super oldie" by Pat Boone or The Beatles, and invariably play "Papa Oom Mow Mow" instead.

When the "stunt" finally ended and a real, live DJ came on, he sounded only slightly more sane. It was outrageous Dick "Wilde Childe" Kemp, imported from WIXY in Cleveland, screaming over the intros to the records.

. . .

The music was loud, fast and bright, and so was Kemp. The format had changed, as had the airstaff; the only DJ kept from WMCK was Terry Lee, who introduced his new colleagues to the public during his dance-party show, "Come Alive," on Pittsburgh's WIIC-TV (11).

Suddenly, WIXZ was everywhere, with contests, concerts, promotions and giveaways.

The upstart from McKeesport was a real aggravation to KQV, the dominant rock and pop music station in Western Pennsylvania for more than a decade.

A few stations had tried to compete with KQV, but had serious limitations; either they were "daytimers" like WEEP (1080) that were forced to go off the air at local sunset, or they were stodgy and "adult-oriented," like KDKA (1020).

By the late '60s, KQV commanded a whopping 35 percent of the young adult audience, and many of their parents were listening, too; any station that wanted to program rock music in the Pittsburgh area was fighting for KQV's leftovers.

. . .

Who did these crummy amateurs think they were, broadcasting from McKeesport (which wasn't exactly a bastion of pop culture)? And what was Westchester Corp. doing, trying to challenge broadcasting giant ABC, which owned KQV?

Nevertheless, WIXZ gave the big boys a lot of trouble ... for a little while, anyway.

. . .

(Tomorrow: The thrilling (?) conclusion.)

Posted at 12:00 am by Jason Togyer
Filed Under: History, Local Businesses, Mon Valley Miscellany | two comments | Link To This Entry

January 14, 2008

Up and Down the Dial

I'll wager not many McKeesporters know this, but there are two AM radio licenses allocated to Our Fair City --- WEDO (810) and WPTT (1360). Both originally signed on the air just after World War II, when hundreds of new commercial radio licenses were awarded by the FCC.

Of the two, WEDO arguably does more for the Mon-Yough area, while WPTT has a larger measurable audience.

Today, Tube City Almanac looks at WEDO, which comes first in McKeesport both alphabetically and numerically.

. . .
WEDO is one of a shrinking class of "daytimers," North American AM radio stations forced to sign off at local sunset. AM radio stations broadcast at long wavelengths and low frequencies on the dial --- thousands of cycles per second ("kiloHertz"), versus millions of cycles per second ("megaHertz") for FM stations. That causes AM signals to bounce off the atmosphere at night and travel hundreds or thousands of miles.

To limit interference, U.S. and Canadian broadcast officials require many stations to cut their transmitting power at night and clear the frequencies for older, more powerful stations. In WEDO's case, it clears the 810 channel for Schenectady, N.Y.'s 50,000-watt WGY.

(And in case you're wondering how Schenectady, population 60,000, rates a 50,000-watt, "clear channel" radio station, well, in the 1920s it was the headquarters of General Electric, which owned WGY. Then as now, it's not what you know, it's who you know.)

In the 1950s, WEDO was the training ground for a lot of great Pittsburgh broadcasters, including Adam Lynch and Al McDowell. Later in the decade, it picked up Pittsburgh's CBS Radio affiliation, carrying the network's ever-diminishing schedule until the bitter end --- 1972, when Arthur Godfrey's daily talk show ended.

For a brief time in the 1970s, WEDO carried a mix of Top 40 hits and "oldies," but its daytimer status meant that for at least half the year, it didn't have a morning show or anyone in afternoon drive.

. . .

Since the 1980s, WEDO has carried a mix of ethnic programs and paid talk shows. Indeed, for a while it had trademarked the phrase, "Your Station of Nations." At any given time of day, you might hear Polish polkas, Slovak chardas, German waltzes, or Italian pop. Or you might tune in and hear an alternative medical practitioner dispensing health advice, or a Catholic priest discussing theology.

Most of WEDO's shows are "brokered" by the hosts --- they buy the time from the station, and then sell commercials or solicit donations to cover their expenses. Any excess money is profit for the host; any deficits must be made up out of their own pockets, or they lose their time slot. In an era where giant monopolies own most radio and TV stations, WEDO remains independently owned by a Florida woman, Judith Baron.

During most of its history, WEDO's studios were Downtown, first on Fifth Avenue near the present location of the Senior Care Plaza, then on Locust Street, and finally in the Midtown Plaza Mall. It's now based in White Oak's Rainbow Village Shopping Center, in an office building next to the old Rainbow Theatres (now a Dollar General store). The transmitter is on Foster Road in North Versailles Township.

. . .

Almost all of WEDO's programs are produced by Mon-Yough area residents, so you can't fault the station for not carrying local content.

Of course, you might say that not many people want to hear polkas or health talk, but someone does, and that's a niche WEDO's hosts fill. WEDO's shows are real do-it-yourself citizen media, years before anyone had heard of the Internet or had a "blog," and if the programs sometimes sound a little bit "quaint" technically, well, most of the hosts are not professional broadcasters by trade.

From time to time, WEDO covers local events, and has aired things like debates between the candidates for mayor of McKeesport, or interviews from International Village. If the station isn't well known in the city and suburbs, chalk that up to limited resources, a limited broadcast schedule, and the difficulty of operating a stand-alone AM station when 80 percent of the audience has moved to FM.

Perhaps the current WEDO show that's most likely to attract a "mass audience" is the oldies block hosted by "Big Ray" Edwards from 2 to 4 p.m. Mondays through Fridays. (Another program with "mass appeal" is the daily Catholic Mass, which airs at 8 a.m., ha ha ha.)

. . .

No, WEDO doesn't stream its signal over the Internet, but it is available on a wireless device anywhere in the 412 area code.

In fact, WEDO receivers cost only a few dollars at any store, run for several days on flashlight batteries, provide instant access without buffering delays, and can be carried anywhere. They're called "radios."

So, this week, flip the "band" switch over to "AM" (you haven't done that in a while, have you?) and try tuning down to 810 once in a while. You might be surprised what you hear.

. . .

(Tomorrow: The long, winding history of the 1360 spot in McKeesport)

Posted at 12:15 am by Jason Togyer
Filed Under: History, Local Businesses, Mon Valley Miscellany | three comments | Link To This Entry

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