Tube City Almanac

July 12, 2013

1360 AM Donated to Pittsburgh Church

Category: News || By Staff and Submitted Reports

Renda Broadcasting has donated McKeesport-based WMNY (1360) --- the former WIXZ and WMCK --- to the Pittsburgh church led by Bishop Loran Mann.

According to reports in radio industry trade publications and a filing with the FCC, WMNY has been given to Pentecostal Temple Development Corp., based in Pittsburgh's Larimer neighborhood, as a charitable contribution.

Pentecostal Temple Development Corp. is led by Mann, a longtime former news anchor at WPXI-TV (11). Pentecostal Temple has owned New Kensington radio station WGBN (1150) since 1992.

WGBN is a Gospel station which also includes Christian inspirational programming.

Originally known as WMCK, 1360 signed on in 1947 from studios in the Elks Temple on Market Street, with a "middle-of-the-road" format featuring local news, sports, ethnic programming and pop music. Its most popular host was Terry Lee, who built a loyal following across Greater Pittsburgh among young listeners.

Under new ownership, in 1969 the station became "WIXZ," and played Top 40 rock and pop. Rush Limbaugh famously had a stint on WIXZ as a morning show host using the name "Jeff Christie."

WIXZ later tried all-country and all-sports formats and with the deregulation of broadcasting in the 1990s, lost its McKeesport focus and under Renda's ownership moved its studios from East McKeesport to Greentree. It operated a news-talk format as "WPTT" before shifting to a "business-talk" format as WMNY.

The station operates at 5,000 watts daytime power from a tower near Hazelwood and 1,000 watts at night from four towers in Lincoln Borough.






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