Category: default || By jt3y
City Paper has rolled out a redesign of the dead-tree edition, and it's pretty snazzy looking. This week's cover story by Rich Lord is pretty good reading, too, and it includes a family from Our Fair City:
Look, up in the sky! It’s the Airship Liberty, one of two blimps in Ameriquest Mortgage Co.’s inflatable fleet. The other is called Airship Freedom.
And wasn’t that the Ameriquest logo -- the one with the Liberty Bell facsimile -- on the All-Star Game ballots during the 2004 baseball season? Sure was. It often showed up, too, when the highlight reels took us to Ameriquest Field in Arlington, where the Texas Rangers play.
And on Feb. 6, we’ll be treated to Paul McCartney headlining the Ameriquest Mortgage Super Bowl XXXIX Halftime Show. Ameriquest reportedly paid $15 million to snag the world’s most prestigious advertising slot. That’s quite a catch for a California company that started out in 1980 as Long Beach Savings and Loan. Back then, the firm was a bit player in the then-tiny subprime lending market, which makes high-fee, high-interest loans to people with tarnished credit or irregular incomes. The halftime sponsorship is part of what Ameriquest Vice Chairman Adam Bass has called "our long-term vision … to become the lifelong mortgage company of every homeowner in America." ...
The lending, political giving and marketing blitz "feels like it’s an attempt at legitimization. ‘We’re mainstream! We’re at the Super Bowl!’" says Kevin Stein, associate director of the California Reinvestment Coalition, which has studied and criticized Ameriquest’s practices. Legitimization is fine if the loans are fair, he says, but he fears some Ameriquest borrowers may get unfavorable terms "that they don’t actually deserve."
I have to agree with you. There is only so much that the government can and should do to protect people from themselves. Perhaps the government should take steps to ensure that the public has a minimum amount of economic literacy—a well-crafted marketing/advertising campaign. Beyond that, there isn’t much to be done.
Jonathan Potts (URL) - January 06, 2005
There’s no excuse for looking sloppy, Mr. Fair City Guy. You shouldn’t leave the damn house in the morning without your trousers properly tucked under your armpits. The government can’t be everywhere.
Prof. Quackenbush - January 06, 2005
I too often wonder about all the predatory loan stuff going on. How can people be so gullible? I guess everyone hasn’t been lucky enough to be educated in Our Fair City.
And you are not a liberal, nor are you conservative. You seem to be a member of the radical middle. Be proud of it.
And don’t worry about being 80. I’m sure you won’t be any balder.
Alycia (URL) - January 07, 2005
Ouch! See if I give you any more beer. Hmmph!
Me and my receding hairline will be awaiting your apology. As we attempt to part our scalp on the right.
Webmaster (URL) - January 07, 2005
Okay. I know unemployed people who have been approved for 90k, those who are VA who were approved for 200k who were out of work 2 days after the sale closed. I think race and ignorance and savvy salesmen and the fed dictating interest rates and adjustable rate mortgages have dictated the scenario. Call me fascist.
Since we’re on the subject, what is your opinion on the subject of the occasional (hah!) cheap-a** fixer in the mon valley? Take into consideration that I live on the west coast, am desperate, and find your figure of twenty-five percent 40 years out of date and hilarious….................
regards
heather
heather - January 10, 2005
Heather writes: “Since we’re on the subject, what is your opinion on the subject of the occasional (hah!) cheap-a** fixer in the mon valley? Take into consideration that I live on the west coast, am desperate, and find your figure of twenty-five percent 40 years out of date and hilarious.”
Well, it would be 40 years out of date anywhere but Pittsburgh, where real-estate prices are bizarrely depressed.
You should be able to get a “fixer-upper” house in the Mon Valley —- not a shack, but a livable house that needs some work —- for between $25,000 to $40,000, depending on the neighborhood.
You should be able to get a “fixer-upper” house in a good neighborhood in the Mon Valley for $50,000 or so. Houses in move-in condition in good neighborhoods start around $60,000.
That’s about what I paid for mine, but my house is fairly small by modern standards.
I sympathize with your plight. Several years ago, I passed up opportunities to go to the East Coast because I wasn’t going to get paid much more than I could make in Pittsburgh, but my housing costs would be two to three times what they are here.
Maybe the real problems —- besides, as you point out, “race, ignorance, and savvy salesmen” —- are the lack of good-paying jobs and the failure of middle-class incomes to go up with the cost of living.
Webmaster (URL) - January 10, 2005
I just noticed this great commentary by some of my favorite writers. Sorry this response comes late. I hope you’ll allow me to chime in with some thoughts that have been kicking around my cranium for a while, but which I can’t really fit in stories – even bloated epics in City Paper.
Having lost count of the number of people with lousy loans that I’ve interviewed years ago when after the number passed 100, I’ve often had occasion to think, “Why the heck did these borrowers let this happen to them?” But having had two mortgages myself (thankfully not bad ones), I can kinda understand it. Getting a mortgage is a lot like going to a restaurant, and finding that the menu is entirely accurate. Great. But instead of listing the names of ingredients, the menu lists their atomic formulae. And instead of listing firm prices, it includes an approximate cost, and then a calculus equation that may substantially change the price if you don’t eat everything on your plate, or stay longer than the wait staff prefers. If I walked into such a restaurant, I’d walk out, and try the next restaurant. But if the next restaurant had the same kind of menu, and so did the next 10 I walked into, I’d eventually tell the waiter, “Just give me whatever you recommend.” (Actually, I’d go home and eat some breakfast cereal or nachos or something, but let’s pretend that’s not an option.)
When you read predatory lending stories, you’re reading what some reporter who has probably looked at lots of peoples’ mortgage papers gleaned from a quarter-inch-thick pile of documents. So what seems obvious in the story might not have seemed obvious to a borrower, especially one with limited sophistication, to put it politely.
I don’t think government should protect everybody from bad decisions. But it should ensure that people have the necessary information, in an understandable format, with which to make good decisions. I don’t think that’s just a matter of making more understandable forms with larger typefaces. Rather, the feds should – at least for loans with high interest and fees – tell lenders to boil down all of their different costs and fees into one charge, called an interest payment, and eliminate hidden fees like prepayment penalties and balloon payments. The feds might also put limits on practices like getting people into loans that eat up half their income or more. If companies are allowed to make such loans (as they are today) they should at least make sure they have documentation of the borrower’s income, and clearly warn the borrower that they’re tying up half their earnings.
As for your increasing crotchetiness, Togyer, I can match you gripe for gripe. Just yesterday I yelled at the neighbor kids three times – once for building a fort made of junk (not my junk) in my yard, once for apparently dragging an old couch near my yard (they didn’t actually enter my yard with the couch) and a third time for hitting each other with a snow shovel that looked like mine, but actually wasn’t. So it is possible to be a social curmudgeon and a fiscal bleeding heart. – Rich
Rich Lord (URL) - February 06, 2005
To comment on any story at Tube City Almanac, email tubecitytiger@gmail.com, send a tweet to www.twitter.com/tubecityonline, visit our Facebook page, or write to Tube City Almanac, P.O. Box 94, McKeesport, PA 15134.