Category: default || By jt3y
First Things First: This morning I awoke to find a "free sample" of A Local Newspaper on my front porch. This is at least the third time recently that they have delivered a "free sample."
I'm so glad they're delivering "free samples" of a product that's been around since 1786, because otherwise I never would have heard of it.
I mean every time I walked into GetGo or 7-Eleven and saw those big piles of flat, printed material near the entrance, I wondered, "Gee, what's inside those?" Now I know, thanks to the "free sample"! Boy, what a dummy I was!
Seriously, A Local Newspaper (a.k.a. "The Toledo, Ohio-based Block Bugler" to the editorial page of the Greensburg-based "Tribune-Astonisher"), the reason people aren't subscribing isn't because they haven't heard of you.
Perhaps they don't have time to read you, or perhaps they're using that nasty, rotten Interweb that the kids are always "surfing up."
I like newspapers. I really, really do. (They don't like me, however.) I like newspapers so much that I recently subscribed again to the McKeesport, Pa.-based Daily Soon-To-Be-A-Trib-Total-Media-Joint after a decade of buying it on the newsstand.
Besides the fact that the McKeesport Daily STBATTMJ offers news about Our Fair City that I can't find anywhere else --- it has a "unique selling proposition," as they said in the 1950s --- it also has local obituaries, so I can check and see if I died. (And it has "Snuffy Smith." He's still fightin' them revenooers, God bless him.)
I also often buy a Washington Post and a Noo Yawk Daily News, even though they're damned expensive, but they're also damned well written. I subscribed to the Christian Science Monitor because it's got superb international news coverage. Those newspapers have "unique selling propositions."
A Local Newspaper wants to deliver 12-hour-old wire stories to my front porch in a soggy, sodden mess. That's "unique," I'll admit, but it's not a "selling" proposition.
So thanks for the "free samples," Local Newspaper. You would make better use of your time by trying to figure out how to (1.) improve your local content, (2.) minimize your dependence on wire copy, and (3.) make money on the Interwebs. You know, lighting a candle instead of cursing the darkness.
'Cause the whole cursing-the-darkness bit is making metropolitan newspapers look like the buggy-whip makers of America circa 1920. And I haven't received any free samples of buggy-whips lately, if you get my drift.
. . .
Good News You Missed: Then again, underneath all of the wire stories, you find things like this from Eric Slagle. More stories like that, please, and "sample" me again.
. . .
In Other News: The state Department of Education is finally taking Duquesne High School out to the farm:
Gerald Zahorchak, secretary of the state Department of Education, said Tuesday that he will ask the district's board of control to dissolve the high school at its June 5 meeting and will ask the Legislature to give him the power to select multiple districts to take Duquesne's approximately 200 high school students. (Karen Zapf, Tribune-Review)
I would gladly subscribe to an actual paper newspaper, if somebody could guarantee it would show up on my third floor rear apartment doorstep five or six days out of every seven. Since that would require physically getting out of the car by the delivery person (who prefers to drive up on curbs and sidewalks to toss the paper somewhere in the vicinity of a door, not necessarily the correct on, and yes, I have witnessed this on many early pre-dawn mornings), I might as well not waste my money.
I would be even happier paying for an electronic subscription which delivered an everyday e-mail link to the complete (with all advertisements) PDF of that day’s paper. But alas! The McKeesport paper doesn’t want to give me an electronic subscription unless I have a paper subscription, which defeats the purpose of one or the other in my book. And the two provincial papers haven’t even bothered to respond to my emails proposing said e-subscription.
I would pay the same price for an e-subscription as I would for a physical subscription because I would receive the same content. (I would not pay nearly as much to subscribe to the truncated web sites I currently read for free.) I am sure the delivery costs for a e-sub would be far lower, as there’s no physical movement of tons of newsprint. So why is this not being mentioned as an option for increasing revenue in the newspaper industry?
Aynthem - June 01, 2007
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